The next thing to do is to record a few tunes, create a video course, write a pamphlet or PDF that either solves your dream customer’s problem or massively entertains them. Create A Digital Product To Sell or Give Away For Free ![]() Get crystal clear about who you are are selling to, and you’ll instantly have a substantially easier time communicating with them in a way that resonates.Ģ. Creating a sales message is no different. Each interaction in our every day lives is tailored to the person in front of us in order to ensure the most mutually beneficial interaction possible. We would never try to engage a 72-year-old woman in a conversation in the same way that we work to communicate with teenage boys. So why do this in the first place? By creating a specific description of who you are selling to, you have a much better idea of how to communicate with that demographic in a way where they get excited about what you have to offer.
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